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Blogger's Code of Conduct - Tim O'Reilly's Draft

We celebrate the blogosphere because it embraces frank and open conversation. But frankness does not have to mean lack of civility. We present this Blogger Code of Conduct in hopes that it helps create a culture that encourages both personal expression and constructive conversation.

1. We take responsibility for our own words and for the comments we allow on our blog.
   We are committed to the "Civility Enforced" standard: we will not post unacceptable content, and we'll delete comments that contain it.
   
   We define unacceptable content as anything included or linked to that:
   - is being used to abuse, harass, stalk, or threaten others
   - is libelous, knowingly false, ad-hominem, or misrepresents another person,
   - infringes upon a copyright or trademark
   - violates an obligation of confidentiality
   - violates the privacy of others
   
   We define and determine what is "unacceptable content" on a case-by-case basis, and our definitions are not limited to this list. If we delete a comment or link, we will say so and explain why. [We reserve the right to change these standards at any time with no notice.]
   
2. We won't say anything online that we wouldn't say in person.
   
3. We connect privately before we respond publicly.
   When we encounter conflicts and misrepresentation in the blogosphere, we make every effort to talk privately and directly to the person(s) involved--or find an intermediary who can do so--before we publish any posts or comments about the issue.
   
4. When we believe someone is unfairly attacking another, we take action.
   When someone who is publishing comments or blog postings that are offensive, we'll tell them so (privately, if possible--see above) and ask them to publicly make amends.
   If those published comments could be construed as a threat, and the perpetrator doesn't withdraw them and apologize, we will cooperate with law enforcement to protect the target of the threat.
   
5. We do not allow anonymous comments.
   We require commenters to supply a valid email address before they can post, though we allow commenters to identify themselves with an alias, rather than their real name.
   
6. We ignore the trolls.
   We prefer not to respond to nasty comments about us or our blog, as long as they don't veer into abuse or libel. We believe that feeding the trolls only encourages them--"Never wrestle with a pig. You both get dirty, but the pig likes it." Ignoring public attacks is often the best way to contain them.

» Tim O'Reilly / radar.oreilly.com

über bloggers

It's no secret that bloggers are becoming increasingly influential. But Arrington is part of an emerging crowd of writers who use their narrowly focused blogs, such as hyperlocal real estate reports, green guides, or Web 2.0 startup reviews, to establish themselves as thought leaders. These new influencers are taking a page from the blog networks Gawker and Weblogs Inc. and turning rapid-fire, around-the-clock blog patter that makes and shapes the news into a hot new online media model.

Companies are directing more efforts toward buttering up these New Media players, often feeding them exclusives that play well with their targeted audiences. And for marketers who are increasingly comfortable with spending money on blogs, advertising with these opinion leaders provides instant cachet.

Think of these as the digital version of potent, passionate trade press writers. They swarm every novelty in areas like tech, creating problems and buzz for companies and innovations. They report news and publish it alongside analysis of newspaper stories and company releases. These posts are salted with strong doses of personality, sparking discussions across the Web. By melding their own insights and opinions with the aggregated views of others, they're starting to gain leverage. "In a time-starved world, people—especially decision-makers—have very little time, but do not want to miss being in the know," says Rishad Tobaccowala, chief innovation officer at advertising firm Publicis Groupe Media.

» Business Week